The year 2017 marked a significant shift in Gucci's aesthetic under the creative direction of Alessandro Michele. His bold, eclectic vision, a vibrant collision of vintage influences and modern sensibilities, permeated every aspect of the brand, and nowhere was this more evident than in its footwear. The Gucci sneakers of 2017, particularly the now-iconic Falacer, weren't just shoes; they were statements, instantly recognizable and highly coveted pieces that cemented Gucci's position at the forefront of luxury fashion. This article delves into the impact of the 2017 Gucci sneaker collection, exploring its key designs, the cultural phenomenon they ignited, and their lasting influence on the brand's subsequent footwear releases.
The Fall/Winter 2017 campaign, masterfully shot by Glen Luchford, perfectly encapsulated the spirit of the new Gucci sneakers. The images, imbued with a surreal, almost dreamlike quality, showcased the Falacer sneakers prominently. These weren't your average athletic shoes; the Falacer, with its elongated stripe and shimmering lurex details, possessed a distinctly Gucci flair. The elongated stripe, a signature element of the collection, offered a modern twist on classic sportswear, while the lurex added a touch of opulence and subtle sparkle, reflecting the overall maximalist aesthetic that defined Michele's Gucci. The #gucciandbeyond hashtag, accompanying the campaign, hinted at the brand's ambition to transcend mere fashion and become a cultural touchstone. And indeed, it succeeded.
Gucci Sneakers Unisex: A Blurring of Gender Lines
One of the most significant aspects of the 2017 Gucci sneaker collection was its embrace of unisex designs. The Falacer, and many other styles within the collection, were marketed and designed to appeal to both men and women. This move reflected a broader shift in fashion towards gender fluidity and the rejection of rigid binary categories. The Gucci sneakers became a symbol of this movement, worn by individuals across the gender spectrum, transcending traditional notions of masculine and feminine aesthetics. This unisex approach wasn't just a marketing tactic; it was a genuine reflection of Michele's vision of inclusivity and self-expression. The shoes themselves, with their versatile designs and comfortable fits, further contributed to their widespread appeal among a diverse clientele.
New Gucci Sneakers for Women: A Celebration of Opulence and Individuality
While the unisex designs were a defining feature, the 2017 collection also offered a range of styles specifically tailored for women. These sneakers incorporated many of the same elements as their unisex counterparts—the elongated stripe, the use of luxe materials like leather and suede, and the occasional addition of embellishments—but often featured more delicate details or softer color palettes. Some styles incorporated floral prints or other feminine motifs, adding a touch of romanticism to the overall aesthetic. However, even these more traditionally feminine designs retained the bold, unapologetic spirit that characterized the entire collection. They weren't dainty or demure; they were powerful and confident, reflecting the empowered woman Gucci aimed to represent.
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